hi!

Hi I’m Caroline

I’m a storyteller — a copywriter, creative and filmmaker who lives by Diane Vreeland’s motto “no taste is what I’m against.”

I like classic things (books, denim), new things (TikTok, this sheer sock with loafer phenomenon), and I really love coffee.

Whether creating emotionally-driven scripts for the wellness brand Sesh, crisp, cool website copy for a relaunched Gap, or spearheading my own projects that blend style and heart, I love to tell a good story.

Specialties: script writing, brand voice creation + refresh, product descriptions, social copy, email and long-form content

contact: cfbkeene@gmail.com

education: university of texas, austin, MFA screenwriting; university of richmond, BA, political science
previous clients (refs avail): propeller marketing, pretty awesome, born & raised, allen & gerritsen